Dear beauty advertising, Why you never change?

I'm very interested in fashion and beauty communication and one of the questions I always ask myself is why some specific markets are every time in continuous innovation in terms of advertising and brand communication and however there are some categories of products whose advertising looks the same as 20 years ago.The example I wanted to bring is advertising of beauty products, which in my opinion I think maintains the same appearance and message along the history of advertising.

Right now I would be glad to work in a marketing or brand management department from a beauty brand as Henkel, since for example Schwarzkopf is one of the hair brands I trust the most. One of the reasons why I would like to be inside a beauty company is because I want to know more about the development of the brand strategies of this market and on this way being able to analyse why this type of products are being sold still nowadays through a merely informative strategy. Recently I've heard on the Cannes Lions Festival some wise words about branding saying that in order to get that something sticks on our brains we have to create the principle which defends that we all are identifies by what makes us distinctive and different from another people not by what make us the same because the sameness is not interesting. The brain is interested in what is distinctive, and is through visual distinctiveness how we get to the brain of the consumer.

The concept of beauty has changed as well as the role has done, however I don't see new insights of messages in the advertising updated to the new requirements of the modern women.
Beauty is for me something I take care everyday and however something which I don't want to think about it every time because perfect beauty doesn't exist but natural it does.
I know these are not professional posters but I wish I could see some kind of spontaneity one day in beauty advertising, because at the end what women want is just to be happy and enjoy every small detail of life having the confidence that this first hour of beauty care in the morning was enough to forget about the stay of your hair for the rest of your day.

 What did I do with these posters? I stuck them close to the main office of Henkel in Vienna in order to have the opportunity to catch the attention of them and show my creativity, proactive soul and my motivation to work with them in the department of brand management or marketing.

Final Project

Some designs from my final project of my bachelor.

It is a campaign for a new fashion store located in Valladolid, Spain. 

To see the video of the campaign CLICK HERE

Vídeo storyboard

Internship Application

Hola amigos, hoy quería contaros algo que a lo mejor os viene genial conocer si soy estudiantes de Publicidad o comunicación (o simplemente de cualquier cosa pero os apasiona la publicidad) y el próximo curso es vuestro último o penúltimo año de carrera.
Pues bien, cada año la asociación de agencias IPA de Inglaterra saca a concurso las plazas para realizar prácticas en verano en algunas de las grandes agencias del país e internacionales con sede en Londres.
Su programa de prácticas se divide en ADschool y ADacademy según si estés en tu último año o penúltimo tienen una duración de alrededor de dos meses y son remuneradas con el salario mínimo de Gran Bretaña.
Para participar teníamos que realizar un vídeo donde en menos de 3 min contáramos nuestra campaña preferida y por qué lo es y algo que ellos no supieran. Aquí esta mi vídeo :
CLICK HERE

Fui seleccionada de entre cientas de solicitudes que llegan de todo el mundo gracias a mi vídeo y mi curriculum, sin embargo el nivel de los seleccionados era muy alto, había gente con mucha experiencia aspirando a esos puestos ( lo sé porque los días de las entrevistas varios tweeteabamos y pude ver algunos perfiles de los aspirantes, y la mayoría eran nativos ingleses y con mayor experiencia). Para mis 3 entrevistas por Skype en 30 minutos estaba como un flan y bueno creo que eso no ayudó mucho pero fue una gran experiencia de la que aprendí (de mis propios errores ) sobre cómo enfrentarme a entrevistas de 8 minutos en las que tienes 30 segundos para responder a preguntas cómo, ¿Que sabes del marketing y la publicidad? ¿Cuál es tu marca favorita y por qué?... Es crucial ser muy concisos y encontrar las palabras clave, es mejor invertir unos segundos a pensar lo que vas a decir que liarte a hablar rápidamente aunque el tiempo no te sobre.
Las agencias que me entrevistaron fueron DLKW lowe , Dentsu Aegis and Cheil otras participantes: Antidote, Publicis, Saatchi & Satchi....

English summary:
Don't lose the opportunity to apply for the internship organize by   IPA , in England you speak fluent English! I applied for the internship of this summer thinking it was going to be impossible but they chose me in the first round even listening my Spanish accent in the video. If you want to see my video you can watch  it  HERE.
 It was a great experience to make some interviews for agencies like  DLKW lowe , Dentsu Aegis or Cheil even when I wasn't chosen I learnt a bit about how to face 8 minutes interviews in Skype and what kind of questions are made for the position of account executive. I wanted to explain many things in just 30 seconds and I realize that it is impossible so that it is better to invest in some seconds to think about the keywords you need to say.
IPA offers many opportunities to look for a job in English agencies so don't hesitate in checking his website frecuently.