jueves, 12 de febrero de 2015

Typographies of the world I


This is just the first part of a typography project.
My idea is to show that nowadays with the internationalisation of everything, the globalization has caused that cities lost their identities expressed for instance by their logotypes and the visual corporate identity of their local business. 

Here you can observe the difference between old and modern typographies which can be found nowadays in every city of the world. Designers all around the world are inspired by the same patterns and sometimes they look for inspiration in the same platforms and move around similar networks and social circles, and as a result every typography looks similar and we could start losing the personality which identify business and shops in every specific place. 




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